The 4th big renovation of the established brand in the dating industry. While keeping a familiar feel of the functions, we increased usability and conversion rates.
Subscription-based entertainment and patronage for content creators grew exponentionally in the last 3 years. So shouldn't we have it for the 18+ categories already?
We took down the boring template and designed multiple high-converting landing pages and and whole new UI.
Besides product design, landing pages and different registration funnels, we helped with a viral moving board campaign that took RichMeetBeautiful from 0 to hundreds of news articles and dozens of TV coverages.